Meet Our Expert, XU

Yong, XU

Partner, Attorney-at-Law, Patent and Trademark Attorney

XU is a highly experienced IP lawyer specializing in intellectual property litigation, contract disputes, and non-litigation services, with a proven track record of representing both domestic and international clients in high-profile cases across patent, trademark, and commercial sectors.

Tel: +86 757 2290 1550

Foshan, Guangzhou

Biography

Mr. YONG XU has been practicing law since 2010 and has accumulated extensive experience in civil, commercial, and intellectual property disputes. He has represented numerous high-profile domestic and international clients, including Samsung Electronics (Korea), Feveya (Luxury Brand), and Giraffe (Taiwan), specializing in IP litigation, arbitration, and administrative mediation. Xu is known for his ability to combine various legal measures, including litigation, arbitration, and administrative procedures, to protect clients’ rights effectively while minimizing costs.

In addition to his litigation practice, Xu serves as a legal advisor for various businesses, including the Guangzhou Standardization Research Institute and Guangzhou Distance Education Group. He also acts as the domestic legal counsel for several Hong Kong, Macau, and Taiwan-based companies, such as Vitasoy International Group Ltd..

Xu’s experience in IP protection and dispute resolution is complemented by his roles in legal education and consultancy, having worked with organizations like the Guangzhou Intellectual Property Association and Nansha District, where he is actively involved in IP training and consulting services.

Notable Achievements & Representative Cases

  • Technology Development Contract Dispute (2016-2018)
    Represented Guangdong Boke CNC Machinery Co., Ltd. in a dispute against Guangdong University of Technology over unpaid development fees. After thorough analysis of correspondence and contractual obligations, Xu’s team successfully demonstrated that the failure to complete the project was due to the defendant’s breach of contract. The court ruled that the university must return 70% of the development fees to the client.

  • CMECH Trademark Enforcement Series (2021-2023)
    Successfully represented CMECH (Guangzhou) Industrial Co., Ltd. in a trademark protection series, using a combination of administrative complaints, criminal reports, online complaints, cease-and-desist letters, and litigation to combat infringement. This comprehensive approach effectively cleared the market of counterfeit products and protected the client’s distribution channels.

  • “Giraffe” Trademark Licensing Dispute Arbitration (2020-2021)
    Represented the well-known children’s English training brand Giraffe English in an arbitration against a franchisee who shut down its operations without justification. Xu’s team compiled evidence, including complaints from students, media reports, and administrative penalties, to prove that the defendant’s actions constituted malicious closure. The China International Economic and Trade Arbitration Commission (CIETAC) ruled in favor of Xu’s client, awarding damages of 500,000 RMB.

Selected Non-Litigation & Consulting Projects

  • Patent Infringement Risk Analysis:

    • Conducted a patent infringement risk analysis for Guangzhou window company and helped the company avoid potential patent violations in a new product launch.
  • IP Strategy and Portfolio Management:

    • Advised Vitasoy International Group Ltd. on patent portfolio management and IP strategy to protect their domestic and international operations.
  • Corporate Legal Advisory:

    • Ongoing legal advisory services for Guangzhou Distance Education Group and Guangdong Standardization Research Institute, providing counsel on IP matters, contract disputes, and compliance.

 

Social Responsibility

  • Legal Advisor, Guangzhou Standardization Research Institute
  • Entrepreneurship Mentor, Guangdong Women’s Vocational & Technical College
  • IP Enforcement Expert, Guangzhou Development Zone Intellectual Property Association
  • IP Rights Protection Expert, National Copyright Trading Base (Yuexiu District)
  • Lecturer, Nansha District and Shunde District Intellectual Property Training Programs

Education Background

Sun Yat-Sen University  | Master of Law

Area of Practice

  • Intellectual Property Litigation
  • Non-Litigation Services
  • Administrative IP Actions
  • Cross-Border IP Issues

Working Languages

  • Chinese/Mandarine
  • English
  • Cantonese 

Schedule a Free Consultation

Let’s discuss how we can help protect your intellectual property in China. 

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